The Parragon Quest for TV Stardom: Books on TV!
Earlier this year, Parragon’s best-selling Frame By Frame titles were the first of our print books to be turned into an app for the iPad, iPhone, and iPod Touch. Apple liked The Photo Cookbook so much they used it in their commercials for the iPad 2!
Once we had a taste of TV fame, it was hard for us to stop. It’s not easy for books to get TV love, you know? Books spend a lot of time competing with television for attention. As such, we were particularly excited when Entenmann’s head baker Kathleen Robbins got to demonstrate her fantastic pound cake recipe in the US on NBC’s Today in New York weekend show for our “Entenmann’s Big Book of Baking”! Kathleen also appeared on QVC’s “In the Kitchen With David” program (which you can see along with more about the book here.)
In November, Parragon’s return appearance on NBC hit the prime time with the appearance of many of our books in a children’s library scene on the hit show “Parenthood.” Upcoming in the UK, our Grandma’s Best Recipes will be featured in a B&Q TV advertisement starting December 12th.
If things continue on like this, you will soon not be able to turn on your television without seeing a Parragon book! At this point, we ask that you turn off your television and turn to a real-life book so that you can have as much fun as the people on TV.